Free SEO Audit Tool for Indian Businesses
Check your website's technical SEO, on-page optimization, local search readiness, and AI-search visibility in seconds — and get a prioritized fix list built for the Indian market.
What this SEO audit checks
Our free SEO checker runs more than 20 individual checks grouped into four weighted categories. Each one maps to a real ranking factor for Indian businesses competing in local and AI-driven search.
Technical SEO
Weight: 25%Whether search engines can crawl, index, and trust your site.
- › HTTPS / SSL
- › Canonical tag
- › Mobile viewport
- › robots.txt
- › sitemap.xml
- › Favicon
On-Page SEO
Weight: 30%Whether each page is structured and written to rank for its topic.
- › Title length (30–60)
- › Meta description (120–160)
- › Single H1
- › 2+ H2 subheadings
- › 300+ words
- › Image alt coverage
Local SEO
Weight: 20%Whether you can be found by customers searching in your city.
- › Phone number (NAP)
- › City in title & body
- › LocalBusiness schema
- › Google Maps / GBP link
AI Search / GEO
Weight: 25%Whether AI engines like ChatGPT, Perplexity, and Gemini can cite you.
- › FAQ schema
- › Question-format headings
- › llms.txt
- › Structured Q&A blocks
Why a website SEO audit matters in 2026
Search has changed. Indian buyers no longer just type keywords into Google — they ask questions to AI assistants, search with local intent, and judge businesses in seconds on mobile. A site that ranked two years ago can quietly lose visibility on every front: a missing canonical tag, a slow mobile experience, no local schema, or zero presence in AI answers.
A regular SEO audit catches these issues before they cost you customers. This free tool gives you an honest, instant snapshot across the four areas that decide whether a customer in your city — or an AI engine answering on your behalf — actually finds you. It then tells you the single most important fix for each finding, so you know exactly where to start.
The most common gap we see in Indian websites is AI search readiness. Most have no FAQ schema, no llms.txt, and no question-format content — which means ChatGPT, Perplexity, and Google's AI Overviews can't cite them. Fixing this early is one of the highest-leverage moves you can make this year.
Free SEO Audit — Frequently Asked Questions
Is this SEO audit tool really free?
Yes. The audit runs instantly and shows your full score and findings with no login, no credit card, and no email gate. We only ask for your details if you want the complete prioritized fix list and a free consultation.
What does the free SEO audit check?
It runs over 20 checks across four areas: technical SEO (HTTPS, canonical, sitemap, robots.txt), on-page SEO (title, meta description, headings, content depth, image alt text), local SEO (phone number, city targeting, LocalBusiness schema, Google Business Profile link), and AI search readiness (FAQ schema, question-format headings, llms.txt).
How is the SEO score calculated?
Each check returns pass, warning, or fail. Checks are grouped into four weighted categories — On-Page (30%), Technical (25%), AI Search/GEO (25%), and Local SEO (20%) — and combined into a single score out of 100. A score above 80 is strong, 50–79 needs work, and below 50 is critical.
Why does local SEO matter for Indian businesses?
Most Indian buyers search with city intent — "near me", "in Bangalore", "in Mumbai". If your page does not mention your city in the title and body, lacks a clickable phone number, or has no Google Business Profile link, you lose customers to competitors who do. The audit flags exactly what is missing.
What is AI search readiness (GEO) and why is it in the audit?
Generative Engine Optimization (GEO) is about being cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. These engines favor pages with FAQ schema, clear question-and-answer structure, and an llms.txt file. Most Indian websites score zero here — it is one of the biggest untapped opportunities in 2026.
Does the tool store my website data?
No. We fetch your public homepage, analyze it in memory, and return the results. Nothing is stored unless you submit the lead form to request your full fix list.
Want a deeper, manual audit from our team? We review competitors, backlinks, and rankings city by city.
Talk to a Digipuushai SEO expert →